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December 1, 2016 Key to a Successful Public Relations Campaign: the News Release

Posted on 1:55 am in Small Business, Trending On Thursday.

Generally there are two ways to get favorable exposure in the media: ▪ Advertise: Buy space to deliver the message you want. ▪ Public relations: Take advantage of the press’s need for content by becoming the story. Advertising allows you to control what is printed, but it can be expensive and readers may view advertisements … Continue reading “Key to a Successful Public Relations Campaign: the News Release”

Security Moves to the Cloud

Posted on 1:37 am in Security & Surveillance, Trending On Thursday.

Cloud storage gives organizations the ability to store large amounts of data on a remote server that can be accessed through the internet. As surveillance systems become more sophisticated with higher resolution cameras, more customers are considering using the cloud to store video surveillance footage. The Cloud Security Alliance (CSA) notes that more than 70% … Continue reading “Security Moves to the Cloud”

Office Design and the Future of Work

Posted on 12:09 am in Office Technology, Trending On Thursday.

As the U.S. workforce undergoes dynamic changes, companies are adapting their office layouts to meet the demands and preferences of the next generation of employees. Advances in technology have enabled the workforce to “unplug” and become increasingly mobile, and new work patterns among “knowledge workers” are driving office design that enables more collaboration and interaction. … Continue reading “Office Design and the Future of Work”

November 17, 2016 Trending on Thursday: How to Get a Donation Drive Up and Running at Your Small Business

Posted on 3:06 pm in Small Business, Trending On Thursday.

We’re a week away from Thanksgiving and a time we all reflect on what we’re thankful for and how we can give back to those less fortunate than ourselves. This week’s Trending on Thursday details some great tips to help you get a donation drive quickly up and running at your small business. We also … Continue reading “Trending on Thursday: How to Get a Donation Drive Up and Running at Your Small Business”

November 11, 2016 Drone Technology Takes Off

Posted on 5:08 am in Information Technology.

Last summer, the Department of Transportation’s Federal Aviation Administration issued its operational rules for commercial use of drones. The rules allow drones to be used commercially in the U.S. if they weigh less than 55 pounds and operate at a maximum altitude of 400 feet, which is below commercial airspace. However, drones cannot be flown … Continue reading “Drone Technology Takes Off”

Creative Real Estate Options

Posted on 4:53 am in Franchise News.

Retail business owners know that location can make or break their business. The internet has changed shopping and consumers now are more focused on convenience and the overall experience. As a result, when locating their businesses, owners are looking for creative and cost-effective ways to provide convenience and unique settings, while maximizing their real estate … Continue reading “Creative Real Estate Options”

So You Want to Start a Food Truck Business?

Posted on 4:33 am in Food Service.

Food trucks offer an endless variety of casual dining options. With consumers’ ever-growing interest in celebrity chefs, trying different cuisines and sampling local food specialties, food trucks offer convenient and easy access to a wide range of dining experiences. Many first-time entrepreneurs find food trucks to be a lower-cost entry into the restaurant business. Startup … Continue reading “So You Want to Start a Food Truck Business?”

November 10, 2016 Trending on Thursday: Does Your Small Business Offer Gift Cards?

Posted on 2:15 pm in Small Business, Trending On Thursday.

It’s a tried and trusted tactic by some of the biggest companies in the world: gift cards. So why can’t it work for you? Ahead of this year’s holiday season, this week’s Trending on Thursday details why it’s a great idea to offer gift cards to customers as easy presents for friends and family. We … Continue reading “Trending on Thursday: Does Your Small Business Offer Gift Cards?”

November 3, 2016 Trending on Thursday 11.3.16: Does the Death of Vine Mean the End of Twitter?

Posted on 4:32 pm in Small Business, Trending On Thursday.

From Lady Gaga bumping into Leonardo DiCaprio at the Golden Globes to countless videos of adorable children, Vine attracted billions of views and created several of its own celebrities. But that’s all over now, with Twitter shutting down the social media platform in the coming months. This week’s Trending on Thursday examines what this all … Continue reading “Trending on Thursday 11.3.16: Does the Death of Vine Mean the End of Twitter?”