B2B Digital Marketplaces Simplify Purchasing

Digital marketplaces for business-to-business (B2B) purchasing are growing rapidly. These platforms provide consumer-like experiences for business buyers and are modeled after business-to-consumer (B2C) sites such as Amazon, eBay and Alibaba. Business buyers like having the convenience, pricing transparency, personalized service and purchasing ease they know so well from consumer platforms. A study found 94% of … Continue reading “B2B Digital Marketplaces Simplify Purchasing”

Smaller Is Better in Retail

Last fall’s Black Friday sales results demonstrated the growing domination of online retail. The Wall Street Journal reported consumer traffic in U.S. stores on Thanksgiving and Black Friday declined 4% from the prior year, while online sales increased 18%.[1] Experts believe the retail industry is undergoing a dramatic transformation, as iconic brands such as Sears, … Continue reading “Smaller Is Better in Retail”

Ransomware Threats Increasing

Large-scale ransomware attacks dominated the news earlier this year and affected millions of businesses around the world. Large and small businesses alike fell victim to WannaCry and Petya ransomware. Security firm Proofpoint found attackers typically use email to plant ransomware.[1] Attackers generally use phishing schemes to enter a company’s systems and infiltrate devices, cash registers, … Continue reading “Ransomware Threats Increasing”

Crowdsourcing Product Development

Product developers are finding social media sites useful for conducting product research, design development and test marketing. Social media feedback helps refine and improve current products and often leads to ideas for the development of new offerings. Many consumers use social media to voice their opinions on the products and services they purchase. Beyond sharing … Continue reading “Crowdsourcing Product Development”

Moving Ahead with Mobile Payments

Goodbye, cash and plastic credit cards. Hello, mobile payments. When Apple launched Apple Pay in October 2014, it looked like the cashless society had arrived. Samsung Pay, Android Pay, Google Wallet and PayPal quickly launched similar mobile wallet services. While public acceptance of such mobile payments has been slower than expected, the service is catching … Continue reading “Moving Ahead with Mobile Payments”