Despite confusion, big data investment can have major payoffs

There are a number of buzzwords that are always at the forefront of the tech industry. One is “big data,” which has been said so often and in so many different contexts that it may be difficult for small business owners to understand exactly what it means.

4 tips for stronger social media marketing

Social media marketing can be an inexpensive and effective way for almost any business to bolster its audience and interactivity, but many business leaders may not know how best to harness its abilities.