Keeping Customers Loyal

There are few things more important to the long-term success of a business than the loyalty of existing customers. Consider the following: It can be more expensive to win a new customer than to retain an existing one. The costs and risks associated with existing customers are known. Those associated with new customers are more … Continue reading “Keeping Customers Loyal”

Following Up on Sales Leads

Rarely is a sale made after an initial contact with a prospect, especially for any large ticket item or service. Customers buy on their schedule and it is the salesperson’s job to stay in touch with the prospect during the sales cycle. One of the keys to successful sales follow-up is making sure your message … Continue reading “Following Up on Sales Leads”

Buy-Sell Agreements Pave the Way for Orderly Changes in Ownership

Many businesses, especially partnerships and corporations with a small number of shareholders, use contractual arrangements to control what happens if one owner dies or for any other reason the owners wish to go separate ways. These arrangements are called “buy-sell agreements.” If your business has multiple owners, you may want to consult an attorney and … Continue reading “Buy-Sell Agreements Pave the Way for Orderly Changes in Ownership”