Voice over Internet Protocol office technology – or VoIP for short – has the potential to revolutionize how businesses communicate with their clients, partners, branches and even the industry at large.

But adopting VoIP services and equipment can do much more than just improve telecom. Investing intelligently in this technology could help business leaders stay ahead of the game and keep hang-ups few and far between.

Forward thinking
How many times has this happened to you? An office voicemail goes unnoticed and unattended to for much longer than it should have. Maybe the caller reached out after business hours. Maybe the call came in while you were in a meeting.

"Bandwidth allowance should be at the top of a CEO's to-do list."

Doesn't matter. Whatever opportunity might have come from that phone call might be irretrievable, all because a busy schedule crowded your view of your answering machine.

However, would you have missed that office phone call if your personal smartphone or tablet notified you? Not likely. According to an annual trends report from Kleiner Perkins Caufield & Byer, people check their smartphones around 150 times every single day. Therefore, voicemail messages uploaded to an office email account synced to a smartphone have a greater chance of getting noticed.

Telephonics in general will never go out of style, but the traditional office telephone might. That's why VoIP is so important. It incorporates telecommunications into emerging technologies and rides the wave of innovation as the tech industry invents new ways to leverage it.

Sound the bandwidth alert
New technology can improve productivity and keep your business on the cutting edge, but what good is implementing top-of-the-line devices and other Internet-enabled machinery like VoIP if your bandwidth won't support the workload?

Bandwidth simply means the amount of data that can be transferred over a system at any given point in time. Broadening a company's bandwidth allowance may not be on the top of a CEO's to-do list, but it should be. A shortage of bandwidth adversely affects the timeliness of business operations and could lead to disgruntled employees fuming over their glacial Internet connection.

Luckily, bringing on VoIP technology will require an organization to reassess their bandwidth allowance if it hasn't already. Transferring speech through a digital medium takes a good amount of bandwidth and could halt other interoffice processes like Internet use dead in its tracks if companies don't take a proactive approach.

However you want to communicate, VoIP has got you covered.However you want to communicate, VoIP has got you covered.

Worth every penny
VoIP is evidence of the interest in unified communications across multiple industries. Companies no longer want to pay for different brands of uncooperative communication. They want their services like web conferencing and telephonics working together to optimize operations.

As such, telecommunications equipment financing has never been easier. Increased consolidation among communication media places all monthly expenses under one roof through a single provider, which means no redundancy and only paying for what matters most to you and your bottom line.

Telecom industry piece brought to you by Marlin Equipment Finance, leaders in telecommunications equipment financing. Marlin is a nationwide provider of equipment financing solutions supporting equipment suppliers and manufacturers in the security, food services, healthcare, information technology, office technology and telecommunications sectors.