Apps

Mobile apps help consumers obtain news and information quickly, make purchases, download music and interact with companies directly. Now such apps are being developed to help businesses revolutionize workplace functions and improve productivity.

Smartphones are the devices of choice for most Americans who spend nearly four hours a day on their phones.[1] Marketing research firm Flurry Analytics found that 90% of the time people spend on mobile devices is on apps.[2] With millennials and Generation Z workers, it seems a natural extension to use mobile apps for work projects, email and team collaboration.

Mobile apps are being used for a range of workplace functions by one-third of the companies surveyed by Konica Minolta and Future Workplace, and that percentage is expected to grow quickly.[3] These intelligent apps can improve workplace communications, facilitate collaboration, and enable employees to work effectively from any location.

Workplace apps growing in popularity include:

  • Calendar and time management – These apps have been around the longest and continue to evolve and improve.
  • Recruiting – Many companies are presenting job descriptions and taking applications through mobile apps. Research firm Kelton found 86% of active job seekers use their smartphones to research and begin a job search.[4]
  • Travel – Apps are being used to book flights, hotels and rental cars, as well as log travel expenses and file expense reports.
  • Email – Employees spend an average of 13 hours each week opening and responding to emails.[5] Because most email is opened on a mobile device, mobile email apps can prioritize the inbox and reduce clutter.
  • Document sharing – New apps go beyond sharing Word documents and enable teams to review documents in nearly any format. Many document-sharing apps can be synced with desktop computers and mobile devices.
  • Note taking – A worker can take meeting notes on a mobile device and then sync with a desktop computer to minimize time and keystrokes.[6]
  • Content management – Businesses issuing content on social media can organize and coordinate publishing on several platforms at once.

[1] “Percent time spent on mobile apps 2016,” chart presented in blog post by Dave Chaffey and created by marketing research firm Flurry, published April 27, 2016. Available at: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/attachment/percent-time-spent-on-mobile-apps-2016/

[2] “Percent time spent on mobile apps 2016,” chart presented in blog post by Dave Chaffey and created by marketing research firm Flurry, published April 27, 2016. Available at: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/attachment/percent-time-spent-on-mobile-apps-2016/

[3] “How Mobile Apps Are Revolutionizing the Workplace,” by Dan Schawbel, The Next Web blog, Jan. 20, 2017. Available at: https://thenextweb.com/contributors/how-mobile-apps-are-revolutionizing-the-workplace/

[4] “How Mobile Apps Are Revolutionizing the Workplace,” by Dan Schawbel, The Next Web blog, Jan. 20, 2017. Available at: https://thenextweb.com/contributors/how-mobile-apps-are-revolutionizing-the-workplace/

[5] “9 Awesome Apps to Boost Workplace Productivity,” by Ryan Kh, LifeHack blog, 2016. Available at: http://www.lifehack.org/467802/9-awesome-apps-to-boost-workplace-productivity

[6] “9 Awesome Apps to Boost Workplace Productivity,” by Ryan Kh, LifeHack blog, 2016. Available at: http://www.lifehack.org/467802/9-awesome-apps-to-boost-workplace-productivity