In the past week, have you noticed even more people walking around your town or city looking at their phones? No, there’s not a new iPhone out yet. This is due to the latest app craze: Pokemon Go. With anything this popular, there’s bound to be a way for entrepreneurs and small business owners to make money, and this week’s Trending on Thursday details how you can capitalize on one of the most popular apps of all time. We’ve also got some cybersecurity tips and a great summer reading list for your vacation!

Check out all of this week’s trending #smallbiz news below and tweet us at @MarlinBusiness with what’s on your bookshelf this summer.

  1. TrendingJuly14(1)The speed at which Pokemon Go has spread is unprecedented. Less than a week after launch, this augmented reality mobile exploration game has been installed on twice as many phones as Tinder, it has double the engagement of Snapchat, and it is eclipsing Twitter in its percentage of daily active users. As Pokemon Go users traverse their towns in search of Pokemon, local stores, restaurants, movie theaters, and other businesses are capitalizing on this massive opportunity, driving huge amounts of foot traffic and conversions both with simple in-app purchases and creative marketing campaigns. Walter Chen lays out how your small business can get on the train in this Inc. article.
  1. If you’re building a business in a small town, you know how tough it can be to find new customers within your region. You also lack the resources and connections you might find in New York or Silicon Valley. Building a powerful network of connections takes effort and patience, but it could make all the difference in whether your business flounders or reaches new audiences beyond your area. Check out what eight entrepreneurs from Young Entrepreneur Council think is the best advice for building a thriving business and making the most of your resources in a smaller community.
  1. TrendingJuly14(2)Just like Fortune 100 companies and other large enterprises, small businesses face a constant threat of cyber attacks and data breaches from hackers all around the world. According to a 2014-2018 forecast report by the IDC research group, 71 percent of all security breaches target small business. But there are steps you can take to protect your small business. Stephen Coty from Small Business Computing says the first step is to consider a products or services approach to security.
  1. There is a common misconception that degrees in the humanities, such as English, history and philosophy, are the first nails in the coffin of a young person’s career prospects. In Bennat Berger’s experience, humanities skills are undervalued assets applicable across a wide range of industries. Degrees in business, finance and STEM fields are, of course, vital to the economy, innovation and more. But without the skills central to liberal arts – for which there is an even more universal need – the economy would stop just as suddenly.
  1. Summer is usually a period where people have more down time. One of the best ways to recharge while still stimulating your mind is reading a great book. Whether you want to learn from a business icon or get buried in a good novel, the business community and Emma Sheppard has recommended these ten books to add to your summer reading list. They include “Big Magic: Creative Living Beyond Fear” by Elizabeth Gilbert and “Child 44” by Tom Rob Smith.

TrendingJuly14(3)