What demographic makes up over 50 percent of the population in the United States and does the majority of consumer shopping? That would be women, of course, and small business owners, especially those in retail, need to ensure they have a dynamic strategy for bringing women to their store or website. This week’s Trending on Thursday has some advice for attracting this consumer powerhouse, as well as tips for avoiding legal trouble and cultivating better ideas.
Keep reading for this week’s #smallbiz roundup and let us know what you do to specifically appeal to women.
- Every small retailer knows the importance of attracting female customers. Making purchases not only for themselves, but also for their spouses, children, friends and extended families, women wield massive purchasing power and influence, making them a desirable target customer no matter what your store sells. Rieva Lesonsky lays out three ways you can attract female customers to your store in this Small Business Trends article. She says rebates, rewards and loyalty programs are surefire ways to appeal to them, among other strategies.
- When you’re running a small business, there are a thousand different things taking up your time: managing employees, introducing or perfecting products or services, updating your website, and much, much more. Legal responsibilities often get pushed down on the list of priorities, but it can be risky for a small business to put off these obligations. That’s because not making the right choices when it comes to legal concerns involved in running a business can hurt you and your company. See what legal mistakes many small businesses make and how you can make sure your company is on the right legal track in this article by Chris Warden.
- Being the owner of a small business herself, Sawti Joshi deeply empathizes with her peers who are going through the many challenges the journey has to offer. However, she would advise them against using their status as a small business as an excuse for a job shoddily done. In particular, she has come across two types of excuses all too often, which damage brands irrevocably and cause fledgling businesses to lose customer confidence in the blink of an eye.
- Ideas are a resource in the entrepreneurial world, almost functioning as a kind of currency. The more ideas you have, and the better they are, the better you’ll fare against your competition, especially over the long haul. Of course, there’s one “anchor” idea at the crux of your business model, but don’t forget all the new ideas you’ll have to create from new products and new marketing strategies to maximize internal productivity and rebuild your infrastructure for the better. Unfortunately, it can sometimes seem like you can only come up with lukewarm ideas, and no big, bright light bulb comes to mind to fix everything. But Anna Johansson at Entrepreneur says don’t throw the seemingly less genius ideas away. Instead, refine and cultivate them using these five strategies.
- If you think some people are born creative and you’re not one of them, think again, says Lolly Daskal. What makes some people more creative than others is that they nurture their creativity. In fact, experts say that creativity is primarily a learned skill. And like any other skill you want to learn, it requires that you put in some hard work and effort. It’s not enough to just want to be creative – it takes daily dedication to push yourself into original thoughts and expressive ideas. Too often, though, the biggest thing standing in the way may be your own bad habits.