Have you ever Googled your business or yourself? Were you pleased with the results? If you weren’t, then make sure you keep reading this week’s Trending on Thursday because we’ve got advice that should help you boost your business’s online presence through social media and Search Engine Optimization. We also have advice for starting your day off on the right foot and detail some surmountable challenges new entrepreneurs face.
See the full roundup of #smallbiz news below and let us know what advice you would give a budding entrepreneur.
- There’s lots of research to prove that morning is a vital time to “prime your pump” for the day ahead. Whether you prefer to meditate, journal, read or exercise, the key is to do something every morning that ignites your day. The best thing to do is what makes you feel ready to meet the challenges ahead of you. Sylvia Lafair has a pick and choose list, and if you can do at least four from this list of fifteen, you are on your way to a more effective and positive day ahead. That also means being able to handle disappointments and conflicts with more grace and ease.
- Entrepreneurship comes with a host of challenges. Rewarding challenges, but harsh challenges nonetheless. Larry Alton has compiled the eight biggest hurdles new entrepreneurs can expect, including abandoning another career, becoming a visionary and dealing with the unknown. If you can work your way past these major obstacles, you’ll be well on your way to establishing yourself as an effective entrepreneur.
- Search engine optimization (SEO) best practices are an ever-moving target. For example: During 2015, Google pushed out a mobile-friendly ranking algorithm that caused “Mobilegeddon” worries, and it also released another algorithm update called RankBrain. If you don’t understand or haven’t heard of these two updates, check out James Martin’s piece in Small Business Computing where he lists six tips your #smallbiz can implement to drive traffic.
- Ever stood in the corner at a networking event and felt like a dork? Traditional networking is often ineffective and can be a total waste of time. What if you could accelerate and amplify your connections without leaving your office or bedroom? That’s LinkedIn. Jeff Bullas takes you through the basics and some more intricate steps you can take to use the social media platform to network and build powerful influence in this post on his blog.
- It can be incredibly difficult for entrepreneurs to find time to sit back and enjoy a book. But John Rampton says it’s critical to dedicate time out of every day to read, which boosts our brainpower, helps us relax, and makes us more empathetic. He’s put together a list of 16 books you should read this year, including The Startup Playbook: Secrets of the Fastest-Growing Startups From Their Founding Entrepreneurs, by David Kidder and The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change, by Stephen R. Covey.