Small business owners don’t like to admit it, but sometimes they need a little help. Whether it’s a friend, acquaintance or stranger, a word of advice or helping hand can go a long way. We’re looking out for you with this week’s Trending Thursday, which features insights into social media, advice for nailing down your ideal customer, and some illuminating videos that will teach even the most seasoned entrepreneur a valuable lesson.
Take a look at the trending articles and let us know what personality type you think you fit in!
- Are you disappointed by a lack of interaction on your small business’s Twitter account? Marla Tabaka has some simple tips for leveraging the platform to maximize your impact. Here’s a preview: you might not be Tweeting enough – or you may be over-Tweeting! It’s a delicate balance but once you find your voice, you’ll see your followers grow rapidly.
- Any business needs to have a comprehensive understanding of who their target customer is. For small businesses, this is especially important in order to ensure that every dime they put into the company is put to good use. Talia Wolf breaks down the four fundamental personality types your customers fall under in this Next Web post. Whether you are appealing to the sanguine (those that want to feel excitement) or the phlegmatic (those that need a lot of information), be sure to check out Wolf’s post to figure out what will work best for you!
- Facebook isn’t as simple as it used to be. With the barrage of notifications and endless privacy options, it can seem daunting to keep up with whether you use a personal account or manage small business’s page. CNN Money has come up with 12 things you can do on your Facebook to solve those problems, and they have tips on saving battery life on your phone and easy ways to make sure no one else is using your account without your permission.
- Have you had difficulty pitching your business or product in the past? Or pitching to “shark” investors? Marty Fukuda has seen seven mistakes that businesses make over and over again. What you shouldn’t do: avoid running over the allotted time – people appreciate brevity and it will provide time at the end for you to answer questions. What you should do: anticipate the tough questions. You’re likely to face questions that try to find holes in your plan, so be ready and prepare impressive answers.
5. Every entrepreneur knows (or should know) what Ted Talks are. Some of the most influential and brilliant presentations are available at any Internet user’s fingertips. Dan Scalco has put together the six best Ted Talks to teach entrepreneurs valuable skills and lessons. From Jason Fried’s talk on how to increase your office productivity to Julie Bustein’s four lessons in creativity (titled experience, challenge, limitation, and loss), these talks are sure to get your entrepreneurial wheels spinning.